Moore Market Intelligence frequently obtains advance intelligence that affects life insurance and annuity stakeholders. In order to promptly disseminate this key information to those that need it, Sheryl J. Moore developed a blog on the LookToWink.com website. Rather than waiting months for content to be published, this blog allows the Moore Market Intelligence staff to provide relevant and timely information to interested parties. Although frequently distributing information on regulatory changes, this blog also offers insight in marketing, sales, distribution, and more.