Moore Market Intelligence is more than just experts in the indexed annuity and indexed UL markets, they are advocates. After years of working in a lucrative product development position for an insurance home office, Sheryl Moore decided to make a change. She left the comfort and safety of her corporate job to start a company specializing in the once-niche indexed annuity and indexed UL markets. Her belief in the story of indexed insurance products was so strong that she took the risk of starting a consulting firm, and is now an independent market research analyst. This change allowed her the ability to spread the word about the value proposition of â€˜safety of principal combined with limited index-linked interest.â€™ Neither Sheryl J. Moore nor Moore Market Intelligence sell or endorse any company or financial product.