Moore Market Intelligence is more than just experts in the indexed annuity and indexed UL markets, they are advocates. After years of working in a lucrative product development position for an insurance home office, Sheryl Moore decided to make a change. She left the comfort and safety of her corporate job to start a company specializing in the once-niche indexed annuity and indexed UL markets. Her belief in the story of indexed insurance products was so strong that she took the risk of starting a consulting firm, and is now an independent market research analyst. This change allowed her the ability to spread the word about the value proposition of ‘safety of principal combined with limited index-linked interest.’ Neither Sheryl J. Moore nor Moore Market Intelligence sell or endorse any company or financial product.